About Anoush USA
Anoush USA was founded in 2016 in Los Angeles, California, with a simple purpose: to bring the authentic flavors, ingredients, and traditions of the Middle East to homes and businesses across the United States.
Today, we offer a carefully selected collection of traditional sweets, specialty foods, spices, and culinary ingredients, serving everyone from families discovering the flavors of our region to restaurants, bakeries, retailers, and food-service businesses across the country.
Our Story
I was born and raised in Aleppo, Syria, and spent my formative years surrounded by the rich food traditions of Aleppo and Beirut, Lebanon. Food was more than something we ate. It was part of family, hospitality, celebration, and everyday life.
After moving to the United States, I saw a need for the authentic Middle Eastern products I grew up with: products made with quality ingredients, traditional methods, and the flavors I remembered.
That desire became Anoush USA.
What began as a way to make these products more accessible has grown into a family business dedicated to sharing the foods and traditions we love with customers throughout the United States.
How We Source
Authenticity and quality guide what we choose to carry.
We work with carefully selected producers who value traditional craftsmanship and take pride in the products they make. Many of our signature sweets are sourced directly from Aleppo, Syria, where generations of confectioners have perfected the art of baklava, marzipan, and other traditional specialties.
Before a product becomes part of the Anoush collection, it is reviewed by our culinary team in Syria and Los Angeles to ensure it meets our standards for taste, quality, and freshness.
Our Commitment to Quality
We believe tradition and quality should go hand in hand. Depending on the product, our collection includes items that are:
- Non-GMO
- Kosher or Halal certified
- Produced in HACCP and FDA-compliant facilities
- Sourced from ISO-certified manufacturers
Certification and sourcing information can be found on individual product pages where applicable.
From Your Home to Your Business
Whether you're choosing a box of sweets to share with family, looking for a thoughtful gift, or sourcing products for a restaurant or retail business, we want Anoush to be a trusted connection to authentic flavors and exceptional products.
We also serve wholesale and food-service customers throughout the United States, from individual cases to large-volume orders. For wholesale information, please visit our Bulk page.
Our Goal
Our goal is to grow thoughtfully while staying true to what inspired Anoush from the beginning: preserving tradition, supporting quality craftsmanship, and sharing the flavors of our heritage with people across the United States.
Thank you for welcoming Anoush to your table and for being part of our journey.
Warm regards,
Leon Yeterian
Founder, Anoush USA