About Us

Anoush USA was founded in 2016 in Los Angeles, California, with a mission to supply restaurants, bakeries, food manufacturers, and individuals across the United States with authentic, traditional, high-quality culinary ingredients and sweets.

Our Story

Born and raised in Aleppo, Syria, I spent my formative years surrounded by the vibrant food traditions of Aleppo and Beirut, Lebanon. These cities are known for their deep-rooted culinary culture, and they sparked in me a lifelong passion for great ingredients and timeless recipes.

After moving to the United States, I saw the growing need for authentic Middle Eastern products—real ingredients made the right way. I started Anoush USA to bring those staples here, making them accessible to chefs, bakers, and businesses across the country who want quality without compromise.

How We Source

We take pride in sourcing our products from small-batch, high-quality producers who still make their goods the traditional way—not through commercial shortcuts. Our supply partners are carefully selected for their craftsmanship, heritage, and authenticity.

Before any product is added to our catalog, it’s reviewed and approved by our culinary team—made up of chefs in both Syria and Los Angeles—ensuring it meets our strict standards for taste, freshness, and quality.

Quality

We are committed to offering products that meet the highest standards of integrity. Many of our items are:

• Non-GMO

• Kosher or Halal certified

• Produced in HACCP and FDA-compliant facilities

• Sourced from ISO Certified manufacturers

Each product page includes sourcing and certification details where applicable.

Quantity

Whether you need a single case or a full 40' container, we’re equipped to serve you. There are no minimum or maximum order requirements. For wholesale pricing, visit our Bulk page.

Our Goal

Our goal is to grow sustainably—introducing exceptional products one at a time—while helping our customers bring authentic flavor to the tables of thousands across the U.S.

Thank you for being part of our journey.

Warm regards,

Leon Yeterian
Founder, Anoush USA